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Johnston Hall, 117B
MilwaukeeWI53201United States of America(414) 288-1401kati.berg@marquette.eduCurriculum VitaePh.D., Communication & Society, University of Oregon
M.A., Communication, Saint Louis University
B.A., Communication, Saint Louis University
PURE 1800 Principles of Public Relations
PURE 3800 Public Relations Strategies
PURE 4997 Public Relations Campaigns
CCOM 2000 Issues in Corporate Communication
CCOM 4750 Corporate Social Responsibility
Advocacy Public Relations
Lobbying
Public Relations Pedagogy
Media Ethics
Faculty Athletics Representative, ÌÇÐÄlogo, 2021-present
Associate, Public Relations Services, Eugene, Oregon, 2003-2006
Online Facilitator, Charles Snowden Internship Program for Excellence in Journalism, University of Oregon, 2004-2005
Graduate Assistant in Public Relations, St. Louis, Missouri, 2000-2002
Association for Education in Journalism and Mass Communication
Public Relations Society of America
Academic Member of the European Centre for Public Affairs
Berg, K. T., & Miller, K. E. (2023). Leading the charge: Female leaders’ advance DEI initiatives through employee empowerment. Journal of Public Relations Research, 35 (5/6), 339-356.
Berg, K. T. (2021). The Influence of Fake News: Rebuilding Public Trust in Journalism. In W. Wyatt, L. Price, & K. Sanders (Ed.), Routledge Companion to Journalism Ethics. New York: Routledge.
Berg, K. T., & Feldner, S. B. (2019). Political Public Relations and Lobbying: It’s About Shaping Public Discourse. In J. Strömbäck & S. Kiousis (Ed.), Political Public Relations: Concepts, Principles, Applications. New York: Routledge.
Sheehan, K. B., & Berg, K. T. (2018). Thinking pink? Consumer reactions to pink ribbons and vague messages in advertising. Journal of Marketing Communications, 24(5), 469-485.
Feldner, S. B., & Berg, K. T. (2014). How corporations manage industry and consumer expectations via the CSR report. Public Relations Journal, 8(3).
Feldner, S. B., & Berg, K. T. (2017). Blurring the Lines Between Personal and Organizational Identity: The Role of Identity Construction on Twitter when Leaders Change Organizations. In S. Duhe (Ed.), Public Relations & New Media (3rd edition). New York: Peter Lang.
Gilkerson, N., & Berg, K. T. (2017). Social media, hashtag hijacking, and the evolution of an activist group strategy. In L. Austin & Y. Jin (Eds.) Social Media and Crisis Communication. New York: Routledge.
Berg, K. T. (2022). A Global Perspective on Ethics: New Resources for Teaching and Discussing Media Ethics and Journalism Ethics. Journal of Media Ethics, 37(1), 72-75.
Berg, K. T. (2021). Lessons in Media Ethics: Popular Culture, Religion and Digital Media. Journal of Media Ethics, 36(3), 180-83.
Berg, K. T. (2021). Considering the Ethics of Political Communication and Doing the Right Thing. Journal of Media Ethics, 36(1), 68-71.&²Ô²ú²õ±è;
Berg, K. T. (2020). The Ethics of Whistleblowing. Journal of Media Ethics, 35(1), 60-64.&²Ô²ú²õ±è;
Berg, K. T. (2019). Integrating Mindfulness into Ethics Teaching, Practice and Research. Journal of Media Ethics 34(3), 171-175.
Berg, K. T. (2019). The Ethics of Exploring Gender Issues in a Time of #MeToo. Journal of Media Ethics 34(1), 52-56.
Berg, K. T. (2018). The ethics of artificial intelligence: superintelligence, life 3.0 and robot rights. Journal of Media Ethics 33(3), 151-153.
Berg, K. T. (2018). Big data, equality, privacy, and digital ethics. Journal of Media Ethics 33(1), 44-46.
Berg, K. T. (2017). Media ethics, fake news, politics, and influence in public life. Journal of Media Ethics 32(3), 179-186.
Berg, K. T. (2017). Trends in public relations: Exploring the role of ethics as it relates to social media and crisis communication. Journal of Media Ethics 32(1), 61-66.
2018 Scholar of the Year, J. William and Mary Diederich College of Communication, ÌÇÐÄlogo (April 2018)
Dean's Award for Teaching Excellence, J. William and Mary Diederich College of Communication, ÌÇÐÄlogo (May 2015, May 2011)
Page Legacy Scholar, Co-PI of $9,150 grant with Dr. Sarah Feldner, ÌÇÐÄlogo, to study the social impact of corporate social responsibility, The Arthur W. Page Center at Penn State College of Communications, March 2013
Page Legacy Scholar, Co-PI of $6,000 grant to study social media as a CSR communication channel (2011-2012)
Best Doctoral Dissertation, University of Oregon, School of Journalism and Communication (2006)
Research Fellow, Caring and the Media Colloquium and Conference, University of Oregon, School of Journalism and Communication (2005)
The mission of ÌÇÐÄlogo corresponds with my teaching philosophy. I want students to understand that knowledge is much more than memorization and will continue beyond our short time together. I believe it is crucial to develop morally responsible individuals as well as socially responsible professionals. It is reassuring that the Diederich College of Communication values ethics as much as I do. The University's dedication to the integration of teaching, research and service allows me to engage students, advance my research interests and contribute to the Marquette community and beyond.